Indigo

The brief was to design a fashion brand that stood out in the market. My professor mentioned that the blue-collar industry was underrepresented in fashion, so the choice was obvious.


Indigo is an elevated blue-collar brand that designs quality clothes made for specific work industries through the Indigo Industry line. These are created specifically for professions, like lightweight protective personal equipment for factory workers or heavy-duty coats for construction workers in the winter. Not only are they durable, they're cool. These are clothes you're proud to wear.

Clothing tags are attached with a ball chain that can be used on key rings or to keep tools together.

Inspiration was drawn from vintage Hollister and Abercrombie & Fitch bags to create these shopping bags, highlighting the jobs of Indigo shoppers.

A carpenter pencil can always be found in a carpentry shop, building site, or garage. There can never be too many.